Divi Builder Review

When you build websites, choosing the right page builder can actually change the workflow and the end result of a website.

One builder I used frequently is known for its visual editing and design flexibility. It has numerous benefits but also has its own set of issues, particularly in terms of performance and long term scalability. It was a Divi Builder.

After thoroughly testing Divi, I looked into other options to see how they differed. In this review, I will discuss my entire hands-on experience. Keep reading this last to find out whether this fits your workflow or if a newer alternative is a better fit for your needs.

What is the Divi Builder?

Divi Builder is one of the most popular drag and drop page builder plugins by Elegant Themes. This plugin is designed to create a visually attractive website with zero coding and zero hassle. 

Unlike the standard WordPress Editor (Gutenberg), which is more block-based and limited, Divi Builder offers a full visual design experience. With this, you can see your editing in real time, draw the elements around, customize each detail, and easily create complex setups.

Is Divi Builder Suitable for Any Type of WordPress Site?

Divi Builder can work for any kind of website you want to build. No matter whether you want to build a personal blog website, business website, portfolio, online store, or even a membership site, Divi can take care of all with ease:  

• Blogs and portfolios benefit from Divi’s clean design modules and customizable layouts.
• Businesses can create professional landing pages, service pages, and sales funnels.
• Connect your eCommerce site with WooCommerce to create better product pages and checkout.
• Agencies that want collaboration features and reusable design elements.

But note one thing, with complex sites like large membership sites, LMS sites or large e-commerce websites, you may face some performance issues and a slow website.

Key Features of Divi Builder That Make It Stand Out

Now it’s time to take a look at its amazing top-notch features that make it stand out in the crowd. So here we go: 

1. Simple Yet So Far Powerful Drag and Drop Builder

Divi Builder comes with a simple yet powerful drag and drop builder. It is better than others, its front end visual editor allows you to design your pages in real time. Also, you can put elements anywhere on the page, which makes it more flexible.

• Get the real-time design previews with instant feedback.
• Rearrange elements effortlessly with simple drag and drop.
• Make changes without switching screens or refreshing.

2. Extensive Library of Pre-Made Layouts

Divi provides hundreds of professional and eye-catching templates and layout packs to start your new or old project.

• Completely customizable layouts to align with your brand.
• Professionally crafted templates tailored to different industries.
• Fresh designs are added on a regular basis.

3. Highly Customizable Modules

Divi Builder has 50+ content modules, and you can add a wide range of design elements to your pages.

• Customizable design options given for fonts, colors, spacing, animations and much more.
• Responsive settings to tailor module behavior on different devices.

4. Advanced Design Options

For those wanting more control, it provides a number of advanced design tools.

• Add custom CSS directly within modules for fine-tuned styling.
• Use hover and animation effects to enhance interactivity.
• Apply shape dividers and scroll effects to create dynamic visuals.

5. Responsive Editing and Mobile Optimization

Divi ensures your website looks perfect and stunningly amazing across all screen sizes with its responsive editing features.

• Customize styles separately for each device type.
• Preview designs on desktop, tablet, and mobile views.
• Control visibility of specific elements on different devices.

6. Inline Text Editing

Editing content is straightforward and fast with Divi’s inline text editor.

• Click directly on the text to edit it without opening the side panel.
• Use a simple toolbar when writing an instant viewing update.

7. Built-in A/B Testing and Conversion Optimization

Divi comes with built-in A/B testing and conversion optimization features. What’s more interesting is that its leads integration helps you improve website performance through data driven testing.

• Track conversion rate and user engagement.
• Take a notified design decision based on real user data.
• Enter shared tests to compare different versions of pages or modules.

8. Simple Integration with Outside Plugins

Divi Builder also easily integrates with many popular WordPress plugins and tools.

• Fully integrates with WooCommerce for seamless eCommerce functionality.
• Optimized for SEO tools like Yoast to boost your search engine rankings.
• Easily compatible with contact form and marketing plugins for enhanced site performance.

How to Set Up Divi Builder (Step By Step Guide) 

Step 1: Install and Activate the Divi Theme

To use Divi Builder, you must first install either the Divi Theme or enable Divi Builder as a standalone plugin. The most common approach is to install the Divi Theme.

Now you have to follow these simple steps to activate Divi:

• First, log in to your Elegant Themes account and go to the Downloads section to download the Divi Theme as a .zip file.
• Next, log in to your WordPress dashboard and go to Appearance > Themes.
• Click on Add New Theme, then upload the Divi .zip file. You can either drag and drop it or select it from your computer. After that, just click Install Now.
• Once the theme is installed, hit Activate to make Divi your active theme.

Step 2: Authenticate Divi with Your API Key

Authentication is most necessary to receive automatic updates and premium support from Elegant Themes.

Follow these easy steps to authenticate Divi:

• Go to the Account section in your Elegant Themes dashboard and select API Keys.
• Copy the unique API key shown on your dashboard.
• Navigate to Divi > Theme Options > Updates.
• Paste your Elegant Themes Username and the API Key into the fields, then Save Changes.

Now your WordPress installation is linked with Elegant Themes, which enables updates and access to new features.

Step 3: Start Creating Your New Page

When installation and authentication are done in Divi, it’s time to start creating your pages.

Follow these easy steps to get started:

• Open your WordPress Dashboard > go to pages and click on Add New to create a new page.
• Enter a title for your page (e.g., “Home,” “About,” or “Contact”).
• You’ll see a purple button that says “Use Divi Builder.” Click it to launch Divi’s visual page builder interface.

Next, you have to choose your starting point. Divi gives you three different starting options:

• Start with a blank canvas and manually add sections, rows, and modules.
• Select from hundreds of professionally designed layouts tailored to various industries (restaurants, agencies, online stores, blogs, etc.).
• Copy an entire page you’ve already built and customize it as needed.

This flexibility saves time and ensures you aren’t locked into one design approach.

Step 5: Design Your Website

Once you have created pages, you can design a beautiful site by following these steps:

• First, start by adding content with Divi’s 40+ content modules. You can easily insert various functionalities like Text blocks, Image modules, Video embeds, Button modules, WooCommerce features, and more.
• Each Divi module has three customization tabs that include add text, images, or media, Design for adjusting typography, colors, spacing, borders, and animations, and Advanced for custom CSS, responsive visibility, and unique design rules.
• Access the Divi Theme Builder (Divi > Theme Builder) for site-wide customization. With this, you can create a custom header, a custom footer, and templates for blog posts, product pages, or category archives.

The Theme Builder ensures you don’t have to manually design every page; it applies templates globally wherever you assign them.

Divi Builder Pricing

Check the latest pricing by clicking here.

Which is a Better Theme Builder: 

Divi Builder: Starts at $89/year or $249 one-time (lifetime). Best for all-in-one, powerful design with built in marketing tools like A/B testing and AI content creation. Offers a large layout library but has a moderate learning curve.

Elementor: Free version available, and Pro starts at $59/year. This is beginner friendly with an easy drag and drop interface and vast third party integrations. Light and fast as standard, but you need additions for more advanced marketing features.

Beaver Builder: Starting from $99/Year. The simplicity is known for a pure code and developer friendly setup. Ideal for users who want stability, but less advanced design or marketing facilities.

Visual Composer: Subscription starts around $59/year. Offers a mix of front end and back end editing. Good template library, but requires extra add-ons for many important features. Newer builders provide more advanced features compared to this.

WPBakery: Starts at about $64/site license. First, it’s a back end editor but relies on shortcodes. Best for legacy sites, while it does not have live front end editing, it the best option for established setups.

1. Divi Builder vs Elementor

Divi and Elementor are two of the most popular page builders for any type of website; each has unique features for different user needs.

2. Divi Builder vs Beaver Builder

Beaver Builder is simpler and developer friendly, while Divi is feature rich and flexible.

3. Divi Builder vs Visual Composer

Visual Composer features mixed front/back end editing but lacks Divi’s marketing and UI polish.

4. Divi Builder vs WPBakery

WPBakery is largely a legacy back end editor compared to Divi’s modern front end interface.

Pros and Cons of Using Divi Builder

Pros of Divi Builder:

• Real visual drag and drop editor.
• Visual Template Library (2000+ layouts).
• Live arrangement is available.
• Marketing equipment, such as an A/B test.
• Regular updates and improvements.

Cons of Divi Builder:

• Steep learning curve for new users.
• If not optimized, they can slow down a website.
• Lock-in Effect (may be complicated to switch away).

My Opinion on Divi Builder

After using Divi Builder on several website projects, I can confidently say it’s one of the most complete design tools in the WordPress world.

While some users experience that it doesn’t cover everything, it still has strong features for most users’ needs. Divi requires some performance optimization, and its shortcode based structure means planning is important before migrating. 

But if you’re looking for a builder that grows with you, offers long term value through its lifetime plan, and lets you design without limits, this one is absolutely worth considering. Whether you’re a freelancer, business owner, or agency, it provides a powerful balance between design freedom and functionality.

Final Verdict

In 2025, Divi Builder remains one of the strongest and most feature rich page builders in the WordPress world. It provides a variety of design flexibility, many advanced features (especially with Divi 5 + Divi AI), and strong value, especially if you go with a lifetime plan.

If you’re looking for an all in one, scalable design solution and don’t mind a slight learning curve, it is still a perfect choice.

FAQs About Divi Builder: