Social Media Tools

Top Social Media Statistics Worldwide of 2024 (7+ Platforms)

Author: Brian Denim


Last Updated: April 16th, 2024

Looking for the latest updates and trends in social media statistics worldwide?

The world of social media is constantly evolving, with usage on the rise. Businesses today have an array of platforms tailored to their niche, enabling them to engage with their target audience effectively.

Social media offers the opportunity to foster a community around your brand and effortlessly showcase your offerings to the right people.

However, to truly leverage the power of social media, it’s essential to keep abreast of the latest trends and statistics.

In this comprehensive guide, we’ve curated the most pertinent and current social media statistics to keep you in the know.

Social Media Statistics

Explore the latest social media usage statistics and trends, And Know the Right Social Media Platforms to gain valuable insights.

General Social Media Statistics:

  • X (Twitter) 
  • Instagram 
  • Facebook 
  • LinkedIn 
  • YouTube 
  • Reddit 
  • TikTok 
  • Quora 

Dive into the data and trends within each category by simply clicking on the links provided.

Stay ahead of the curve with the best statistics on social media, trends, and research articles in the realm of social media.

General Social Media Statistics

  • Around 5.04 billion people worldwide actively use social media platforms, making up 62.3% of the global population.
  • The number of social media users is projected to surpass 6 billion by 2027.
  • On average, social media users engage with 6.7 different platforms.
  • The typical user spends about 2 hours and 23 minutes on social media each day.
  • 39% of individuals depend on social media apps for various purposes.
  • 49.5% of people utilize social media to stay connected with friends and family.
  • 48.9% of individuals use social media to discover and engage with their favorite brands.
  • 43% of users find new products and services through social media channels.
  • 73.9% of people conduct research on products and services via social media.
  • 87% of individuals credit social media with aiding their purchasing decisions.
  • Before visiting a brand’s social media page, 90% of people read online reviews.
  • Businesses supported by social media influencers are trusted by 72% of consumers.
  • Social media influencers influence 40% of consumers’ purchasing decisions.
  • 77% of companies utilize social media platforms to target specific audiences.
  • Social media platforms assist in driving relevant website traffic, according to 76% of professionals.
  • 41% of small and local businesses leverage social media to boost revenue.
  • Social media ad spending is predicted to reach $219.8 billion by the end of 2024.
  • Social media advertising expenditure is anticipated to grow by 6.1% in 2024.
  • 4,444+ companies allocate 8.7% of their total revenue to social media advertising.
  • Social media ads boast a click-through rate of 1.21% on average.
  • Short video content garners 2.5 times more engagement on social media compared to longer videos.
  • 99% of people access social media apps on mobile devices like smartphones and tablets.
  • 60% of B2C marketers acknowledge social media’s role in increasing conversions.
  • Social listening is deemed the most crucial social media marketing tactic by 62% of marketers.
  • 89.3% of marketers believe social media is integral to executing their marketing strategy.
  • 82% of companies utilize artificial intelligence (AI) to generate fresh social media content ideas.
  • AI is used by 52% of companies to create images for their social media activities.
  • 46% of businesses leverage AI to respond to messages received via social media.

Social media is like a giant global party where everyone’s invited, and it’s changed the way we hang out and chat. But it’s not just for sharing memes and cat videos anymore – it’s a whole new world of possibilities!

Businesses are jumping on the social media bandwagon big time because, let’s face it, that’s where the party’s at. Whether you’re selling sneakers or software, having a strong presence on social media is key to staying in the game.

Now, there are all sorts of cool tricks businesses can use to get noticed in the social media crowd and ever heard of RafflePress? It’s this nifty tool that lets you run contests and giveaways to get people excited about your brand. Who doesn’t love free stuff, right?

And then there’s teaming up with influencers and content creators. These folks have serious street cred on social media, so when they give your brand a shoutout, it’s like getting an invite to the VIP section of the party.

But here’s the cool part: social proof. It’s all about showing off how much people love your stuff. 

When others see that your content is getting tons of likes, shares, and comments, it’s like a stamp of approval that says, “Hey, this brand is legit!”

So yeah, social media is way more than just a place to share selfies and funny videos. It’s a game-changer for businesses looking to make a splash and connect with their audience in a whole new way. 

So if you’re not already on the social media train, it’s time to hop aboard – the party’s just getting started!

Twitter Statistics (Now X)

Twitter statistics

X (Twitter) boasts a diverse user base and remains a prominent platform for news, engagement, and brand interaction. Here are key insights into the demographics and behaviors of X (Twitter) users:

  1. Growth Trends: X (Twitter)’s usage is expanding rapidly, particularly among Gen Z, with a 30% faster growth rate compared to Instagram within this demographic. This underscores the platform’s relevance and appeal to younger audiences.
  2. Average Accounts Followed: X (Twitter) users follow an average of 405 accounts, indicating a high level of engagement and interest in diverse content and conversations on the platform.
  3. Gender Distribution: The gender distribution on X (Twitter) skews towards males, with approximately 62.9% of users identifying as male. This gender gap is notable and has widened over recent years, highlighting the platform’s evolving demographics.
  4. Age Preferences: Users aged 18-34 exhibit the highest affinity for X (Twitter), with 41% expressing favorable views towards the platform. This age group represents a significant portion of X (Twitter)’s engaged user base and includes both Gen Z and Millennials.
  5. Job Listings: Approximately 23% of American X (Twitter) users list their jobs in their profile, indicating a professional orientation and potential opportunities for business networking and recruitment.
  6. News Consumption: X (Twitter) remains a popular platform for news and current events, with 61.2% of users citing it as their go-to source for staying updated. This underscores X (Twitter)’s role as a real-time information hub.

Content marketing statistics

X (Twitter) serves as a dynamic space for content sharing, engagement, and brand promotion. Here are notable statistics related to content marketing on the platform:

  1. Organic Engagement Rate: The average organic engagement rate on X (Twitter) stands at 0.05%, emphasizing the importance of strategic content creation and audience engagement strategies to drive meaningful interactions.
  2. Video Performance: Tweets containing videos experience up to a 33% boost in engagement compared to text-based Tweets. This highlights the effectiveness of video content in capturing audience attention and fostering engagement on the platform.
  3. Product Discovery: A significant 89% of X (Twitter) users utilize the platform to discover new products and services, presenting opportunities for businesses to showcase their offerings and drive sales through targeted marketing efforts.
  4. Brand Influence: X (Twitter) conversations influence purchasing decisions for 76% of users, emphasizing the platform’s impact on consumer behavior and brand perception.
  5. Marketer Adoption: While 43% of marketers currently promote their businesses on X (Twitter), 28% plan to increase their usage of the platform in the next 12 months. This indicates a growing recognition of X (Twitter)’s value as a marketing channel among businesses.
  6. Monetizable User Growth: X (Twitter)’s monetizable daily active users (mDAU) grew by 16.6% in 2022, reaching almost 238 million users. This expansion presents opportunities for businesses to reach a broader audience through targeted advertising campaigns.
  7. Ad Reach: X (Twitter) ads have the potential to reach 10.7% of all internet users globally, with a significant reach of 32% among Americans aged 13 and older. This highlights the platform’s advertising reach and potential impact on diverse audience segments.
  8. Publishing Limits: X (Twitter) imposes limits on daily posting, allowing users to post up to 2,400 Tweets per day. This restriction aims to prevent spam and maintain the quality of content shared on the platform.

These user and Content marketing statistics underscore X (Twitter)’s significance as a platform for engagement, brand promotion, and audience interaction, offering businesses opportunities to connect with diverse audiences and drive meaningful outcomes.

Instagram Statistics

Instagram Statistics

Instagram’s user base is a powerhouse of engagement and diversity, offering marketers a fertile ground to connect with their target audience. Here are key insights into the demographics and behaviors of Instagram users:

  1. One Billion Monthly Active Users: With one billion monthly active users, Instagram stands as a behemoth in the social media landscape, presenting marketers with a vast audience to engage with and promote their offerings.
  2. 500 Million Daily Users of Instagram Stories: The popularity of Instagram Stories continues to soar, with 500 million daily users. This feature provides marketers with an excellent opportunity to share dynamic and ephemeral content that resonates with their audience.
  3. 4.2 Billion Daily Likes: Instagram users are highly engaged, collectively generating over 4.2 billion likes per day. This high level of engagement underscores the platform’s appeal and the potential for brands to capture users’ attention.
  4. 30 Minutes Average Daily Usage: Users spend an average of 30 minutes per day on Instagram, indicating that the platform commands significant attention and usage among its audience. Marketers can leverage this active user base to deliver targeted content and drive engagement.
  5. 72% Have Purchased Products Seen on Instagram: A substantial 72% of Instagram users report making purchases based on products they discovered on the platform. This highlights Instagram’s role as a powerful driver of purchase intent and consumer behavior.
  6. 70% More Likely to Buy via Mobile: Instagram users exhibit a strong propensity to make purchases via mobile devices, being 70% more likely to do so compared to non-users. This underscores the importance of optimizing e-commerce experiences for mobile users on the platform.
  7. 88% of Users Live Outside the U.S.: While Instagram boasts a global user base, a significant majority—88%—of its users reside outside the United States. This global reach presents marketers with opportunities to engage diverse audiences across international markets.
  8. 71% of Young Adults Use Instagram: Instagram enjoys popularity among young adults, with 71% of active users falling between the ages of 18 and 29. This demographic segment represents a crucial target audience for brands aiming to connect with the next generation of consumers. ṣ
  9. 71% of U.S. Businesses Use Instagram: A majority of U.S. businesses—71%—leverage Instagram as part of their marketing strategy, recognizing its effectiveness in driving brand awareness, engagement, and sales.
  10. User-Generated Content Conversion Rate: User-generated content (UGC) on Instagram boasts a 4.5% higher conversion rate compared to other types of content. This highlights the value of incorporating UGC into marketing campaigns to build trust and drive conversions.

These Statistics underscore Instagram’s significance as a platform for marketers, offering a large, engaged, and diverse audience primed for brand engagement and interaction.

Instagram Content marketing statistics

Instagram presents a robust platform for content marketing, offering a multitude of opportunities for brands to connect with their target audience and promote their offerings effectively. Here are key statistics highlighting the content marketing landscape on Instagram:

  1. Billion Monthly Active Instagram Users: Instagram boasts one billion monthly active users as of June 2018, making it a massive platform for marketers to tap into. This user base represents a significant opportunity for brands to expand their reach and engagement.
  2. 500 Million Use Instagram Stories Daily: Instagram Stories, with 500 million daily users, has become a popular feature for sharing ephemeral content. Brands can leverage this feature to provide behind-the-scenes glimpses, product demonstrations, and limited-time offers, driving engagement and brand visibility.
  3. 4.2 Billion Daily Likes: Instagram users generate over 4.2 billion likes per day, showcasing the platform’s high engagement levels. This engagement is attributed to Instagram’s visually appealing nature, which captures users’ attention and encourages interaction.
  4. 30 Minutes Average Daily Usage: Users spend an average of 30 minutes per day on Instagram, indicating high user engagement and active usage. This presents brands with ample opportunities to showcase their products or services and connect with their target audience effectively.
  5. 72% Have Purchased Products Seen on Instagram: A significant portion of Instagram users (72%) report purchasing products they discovered on the platform. This highlights Instagram’s influence on consumer purchasing decisions and its effectiveness as a sales channel for brands.
  6. 70% More Likely to Buy via Mobile: Instagram users are 70% more likely to make purchases via mobile compared to non-users. This underscores the importance of optimizing e-commerce experiences for mobile users and leveraging Instagram’s mobile-friendly features to drive sales.
  7. 88% of Users Live Outside the U.S.: While Instagram has a global user base, 88% of its users reside outside the United States. This global reach offers brands opportunities to engage with diverse audiences and expand their international presence.
  8. 71% of Young Adults Use Instagram: Instagram is particularly popular among young adults, with 71% of active users falling between the ages of 18 and 29. This demographic represents a valuable target audience for brands seeking to connect with the next generation of consumers.
  9. 71% of U.S. Businesses Use Instagram: A significant majority of U.S. businesses (71%) utilize Instagram as part of their marketing strategy, recognizing its potential to drive brand awareness, engagement, and sales.
  10. User-Generated Content Conversion Rate: User-generated content (UGC) on Instagram has a 4.5% higher conversion rate compared to other types of content. Brands can harness the power of UGC to build trust, foster community, and drive conversions among their audience.
  11. Product Features in 65% of Top-Performing Brand Posts: Product-focused content performs well on Instagram, with 65% of the top-performing brand posts featuring products. This underscores the importance of showcasing products effectively to drive engagement and sales.
  12. Hashtags Drive 12.6% More Engagement: Posts with at least one hashtag receive 12.6% more engagement than those without hashtags. Strategic hashtag usage can improve discoverability and engagement, helping brands reach a broader audience on Instagram.
  13. Instagram Ad Revenue Growth: Instagram’s ad revenue is projected to reach $10.8 billion in 2019, highlighting the platform’s growing importance as a brand advertising channel. With its targeting capabilities and visual appeal, Instagram offers advertisers an effective platform for reaching their target audience.

These statistics underscore the significance of Instagram as a platform for content marketing, providing brands with opportunities to engage with their audience, drive sales, and achieve their marketing objectives effectively.

Facebook Statistics

Facebook statistics
  1. 2.98 Billion Monthly Active Users: Facebook boasts a massive user base of nearly 3 billion monthly active users, making it the largest social media platform globally.
  2. 2.037 Billion Daily Active Users: Daily, over 2 billion users actively engage with Facebook’s platform, representing a significant increase year-over-year.
  3. 30 – 35 Minutes per Day: On average, users spend approximately 30 to 35 minutes per day on Facebook, totaling around 7.6 days a year.
  4. Facebook Messenger Has 931 Million Monthly Active Users: Facebook’s messaging service, Messenger, garners close to 1 billion monthly active users worldwide, with substantial usage in the U.S.
  5. 37.2% of the World Population uses Facebook: Facebook’s reach extends to nearly 40% of the global population, emphasizing its widespread adoption and influence.
  6. 70% of U.S. Users Visit Facebook Daily: A majority of Facebook users in the U.S.—around 70%—visit the platform daily, indicating high engagement levels among American users.
  7. More Males Than Females on Facebook: Male users slightly outnumber female users on Facebook, with males comprising 56.3% of the platform’s user base.
  8. Favorite Social Media Platform for 35 – 44-year-olds: Facebook remains the preferred social media platform for users aged 35 to 44, reflecting its continued relevance among older demographics.
  9. India Has the Most Facebook Users: India boasts the highest number of active Facebook users, with approximately 370 million users, surpassing even the U.S.
  10. Largest Group of Users Globally Are Males Aged 25–34: The largest demographic group on Facebook globally comprises males aged 25 to 34, indicating a strong presence of young adult male users.

Facebook Content marketing statistics

  1. 15% of Facebook Feed Content Is AI-Recommended: Facebook utilizes artificial intelligence to recommend approximately 15% of the content shown in users’ feeds, a figure expected to increase to 30% gradually.
  2. Over 70% of Facebook Users Also Have WhatsApp & Instagram: A significant majority of Facebook users also use WhatsApp and Instagram, indicating considerable user overlap across Meta-owned platforms.
  3. Facebook Ads Have an Average Click-Through Rate of 0.9%: Facebook advertisements yield an average click-through rate of 0.9%, varying across different industries and ad types.
  4. 62% of Users Become Interested in Products & Brands They See in Stories: Facebook Stories play a crucial role in generating user interest in brands and products, with 62% of users expressing interest after viewing Stories.
  5. Wednesday Is the Best Day to Post, Sunday Is the Worst: Optimal posting times on Facebook indicate that Wednesday yields the highest engagement, while Sunday experiences the lowest.
  6. Facebook Live Videos Receive 10x More Comments: Live videos on Facebook garner significantly higher engagement, receiving an average of 900% more comments compared to other video formats.
  7. Native Facebook Videos Receive 478% More Shares Than YouTube Videos: Uploading videos directly to Facebook results in prioritization by the platform’s algorithm and leads to 478% more shares compared to videos shared from YouTube.
  8. 82% of Users Would Prefer More Personalised Content: A vast majority of Facebook users express a preference for personalized content, emphasizing the importance of tailored marketing efforts.

These statistics provide valuable insights into Facebook’s user demographics, behavior patterns, and content marketing trends, helping businesses optimize their strategies for maximum effectiveness on the platform.

LinkedIn Statistics 

LinkedIn Statistics
  1. Total Users: LinkedIn boasts over 722+ million members since its founding in 2002, with 675 million monthly users.
  2. Daily Active Users: Approximately 40% of monthly active users access LinkedIn daily, totaling over 100 million professionals.
  3. Growth Goal: LinkedIn’s ambition is to reach 3 billion users globally, aiming to become the central hub for professionals and job postings worldwide.
  4. Influencers and Decision Makers: 61 million users are senior-level influencers, and 40 million hold decision-making positions.
  5. Fortune 500 Companies: LinkedIn is the most-used social media platform among Fortune 500 companies.
  6. Microsoft Acquisition: Microsoft acquired LinkedIn for $26.2 billion in 2016, indicating significant potential for growth and development.
  7. Millennial Presence: 87 million millennials are on LinkedIn, with 11 million in decision-making positions.
  8. Mobile Usage: 63 million unique users access LinkedIn via mobile devices monthly, presenting ample opportunities for engagement.
  9. Profile Photo Impact: Profiles with photos receive 21x more views and 36x more messages, emphasizing the importance of visuals.
  10. Gender Distribution: 44% of LinkedIn users are women, while 57% are men, indicating a relatively balanced user base.
  11. SlideShare Usage: LinkedIn SlideShare boasts 70 million monthly active users, with 18 million pieces of content uploaded.
  12. Global Reach: 70% of LinkedIn users are outside the United States, making it a truly global platform.
  13. US Users: 53% of Americans use LinkedIn, with a significant increase in user base since 2018.
  14. Website Visits: LinkedIn received 844.11 million visits from July to December 2019, indicating high traffic volume.
  15. Employee Engagement: Employees are 14x more likely to share content from their employers on LinkedIn.
  16. Colleague Engagement: Users are 60% more likely to engage with coworkers than other connections on LinkedIn.
  17. Company Presence: LinkedIn hosts 30 million companies, automatically generating company pages for users’ work experiences.
  18. Professional Community: More than half a billion professionals worldwide gather on LinkedIn.

These statistics underline LinkedIn’s significance as a platform for professionals, marketers, and businesses alike.

Content marketing statistics

  1. Content Distribution: LinkedIn is the top channel for B2B marketers to distribute content, with 94% utilizing the platform.
  2. Content Impressions: Content in the LinkedIn feed receives 9 billion impressions every week, providing significant visibility.
  3. Content Sharing: Only 3 million users share content weekly on LinkedIn, indicating a low competition landscape.
  4. Social Traffic: LinkedIn drives more than 50% of all social traffic to B2B websites and blogs, surpassing other platforms.
  5. Quality Content Source: 91% of marketing executives consider LinkedIn the top place to find high-quality content.
  6. Lead Generation: LinkedIn generates 3x more conversions compared to other social platforms like X and Facebook.
  7. Lead Acquisition: 65% of B2B companies have acquired a customer through LinkedIn, highlighting its effectiveness.
  8. Content-Length: Long-form content between 1700 and 2100 words performs best on LinkedIn, receiving the most shares.
  9. Content Types: How-to and list posts perform the best on LinkedIn, generating almost 2x as many views as question posts.
  10. Headings: Posts split into 5, 7, or 9 headings tend to perform the best on LinkedIn, aligning with user preferences.
  11. Content Impressions vs. Job Ads: LinkedIn has 15x more content impressions than job ads, emphasizing its role beyond recruitment.
  12. Cost-Effective Lead Generation: The cost per lead on LinkedIn is 28% lower than on Google AdWords, making it a cost-effective option.
  13. Content Engagement: One out of every three LinkedIn group posts that converted included a question mark in the subject line, indicating higher engagement.
  14. Ideal Post Length: The average length of a post that converts on LinkedIn is 248 characters, suggesting concise yet impactful content.
  15. Revenue Generation: LinkedIn accounted for $1.86 billion in annual revenue in 2021, reflecting its growing importance as a business platform.

These statistics highlight the importance of LinkedIn as a powerful platform for content distribution, lead generation, and revenue generation for businesses, particularly in the B2B sector.

YouTube Statistics :

YouTube Statistics
  1. 2 Billion Monthly Active Users: YouTube boasts 2 billion monthly active users globally, making it one of the largest social platforms after Facebook.
  2. Global Presence: YouTube operates in over 100 countries, offering support in 80 languages, and covering 95% of the global internet population.
  3. Diverse Demographics: Contrary to the misconception that YouTube is only for millennials, Baby Boomers (50-65) and Generation X (36-49) are the fastest-growing demographics on the platform.
  4. Reach Potential: YouTube reaches more 18-49-year-olds than any broadcast or network TV station, making it a valuable platform for B2B marketers to target their audience.
  5. Preference for Online Video: 6 out of 10 people prefer online video platforms over live TV, indicating a shift in viewing habits towards digital content.
  6. Popularity Among Teens: YouTube is the most popular social site for 12-17-year-olds, with 96% of online U.S. teens using the platform.
  7. Engagement Across Generations: Generation X (39-53) watches over 1.5 billion YouTube videos per day, emphasizing its appeal beyond younger demographics.
  8. Adult Usage: 73% of U.S. adults use YouTube, surpassing Facebook in terms of usage, showcasing its relevance across age groups.
  9. Mobile Consumption: More than 70% of YouTube views come from mobile devices, highlighting the importance of mobile-friendly content.
  10. Discovery Channel: 90% of users discover new companies or products on YouTube, indicating its effectiveness as a marketing channel.
  11. Search Engine Ranking: YouTube is the world’s 2nd largest search engine and 2nd most visited site, with 5 billion videos viewed daily.
  12. Search Share: YouTube ranks 3rd for U.S. search share, generating 3 billion searches monthly, offering ample opportunities for content discovery.
  13. Internet Traffic: Video will account for 82% of global internet traffic by 2023, underscoring the significance of video content.
  14. Mobile Dominance: Over 70% of YouTube views come from mobile devices, indicating the importance of optimizing content for mobile viewing.
  15. Content Uploads: 500 hours of video are uploaded to YouTube every minute, highlighting the platform’s vast content library and competition.
  16. TV Viewing Transition: People are watching over 100 million hours of YouTube videos on their TVs daily, reflecting the shift from traditional TV to online video streaming.
  17. Prime Time Viewing: Home mobile YouTube viewing peaks during prime time hours, presenting opportunities for live streaming and engagement.
  18. Viewing Preferences: 7 in 10 people default to horizontal viewing when watching YouTube videos on their phones, emphasizing the need for horizontally optimized content.
  19. News Consumption: 18% of U.S. adults get their news from YouTube, making it a prominent platform for sharing news and information.
  20. Global Audience: Most of YouTube’s web traffic comes from the United States, followed by India and Japan, indicating its global reach.

YouTube Content Marketing Stats:

  1. Content Categories: Comedy, music, entertainment, and “how-to” videos are the most popular content categories on YouTube, providing insights for B2B marketers to create engaging content.
  2. Optimal Video Length: The average length of a first-page YouTube video is 14 minutes and 50 seconds, suggesting the effectiveness of longer-form content.
  3. Video Quality: 68% of videos on the first page of YouTube are in HD, highlighting the importance of high-quality video production.
  4. Engagement Factors: Videos on the first page of YouTube have over 4,000 comments on average, indicating the correlation between engagement and ranking.
  5. Attention Span: 81% of video-viewing occasions capture most people’s attention, emphasizing the potential for engaging content.
  6. Conversion Confidence: 80% of U.S. marketers are confident in YouTube’s ability to convert viewers into customers, showcasing its effectiveness as a marketing platform.
  7. Social Media Value: YouTube ranks 4th as the most valued social media platform for B2B marketers, offering opportunities for brand visibility and engagement.
  8. Branded Content Views: Views on branded video content have increased by 99% on YouTube, demonstrating the growing popularity of branded content.
  9. Revenue Growth: Businesses that use video marketing experience 49% faster revenue growth than those that don’t, highlighting the ROI of video content.
  10. Executive Engagement: Over 75% of Fortune 500 executives view online videos, making YouTube a valuable platform for reaching decision-makers.

These statistics underscore the importance of YouTube as a versatile platform for reaching diverse audiences, creating engaging content, and driving business results in the B2B marketing landscape.

Reddit Statistics

Reddit Statistics

Reddit, with its expansive user base and diverse community, offers valuable opportunities for marketers to connect with engaged audiences. Here are some key statistics highlighting the demographics and behaviors of Reddit users:

  1. Monthly Active Users: Reddit boasts an impressive 330 million monthly active users, making it a significant platform for brands to consider when planning their marketing strategies.
  2. Gender Ratio: The platform maintains a relatively balanced gender ratio, with 15% of male respondents and 8% of females stating they use Reddit. This indicates a slightly higher prevalence among males but still offers a sizable audience for both genders.
  3. Mobile Traffic: Mobile devices play a substantial role in Reddit’s ecosystem, with 44% of Reddit’s monthly active users accessing the platform through mobile apps or browsers. This underscores the importance of optimizing content for mobile consumption.
  4. Youthful Demographic: Reddit is popular among younger demographics, with 42% of U.S. Internet users aged 18 to 24 engaging with the platform. This demographic skew presents opportunities for brands to target younger audiences.
  5. User Engagement: Reddit users spend an average of 16 minutes consuming content during each visit to the platform, indicating high levels of engagement and interaction with posts and discussions.
  6. Page Views: In 2018 alone, Reddit received a staggering 168 billion page views, highlighting the platform’s immense reach and potential for content discovery.
  7. Community Participation: Reddit fosters active community participation, with over 1.7 billion comments added by users in 2019. This demonstrates the platform’s vibrant and interactive nature.
  8. Upvotes: Reddit users are enthusiastic about showing appreciation for content they find meaningful, with a total of 32 billion upvotes recorded in 2019. Upvoting is a key mechanism for surfacing quality content and driving visibility on the platform.
  9. User Growth: Reddit’s user base continues to grow steadily, with a 30% increase in monthly active users in 2019, reaching a total of 430 million. This growth trajectory signifies Reddit’s increasing relevance and influence in the digital landscape.
  10. Community Diversity: With over 199 million posts added in 2019 across various subreddits, Reddit offers a diverse range of topics and interests for users to explore and engage with.

These statistics underscore Reddit’s significance as a platform for marketers to reach engaged audiences, drive brand visibility, and foster meaningful interactions through targeted content and advertising efforts.

Reddit Content marketing statistics

Reddit provides a dynamic platform for content marketing, offering diverse opportunities for brands to engage with users and promote their products or services. Here are some key statistics highlighting the content marketing landscape on Reddit:

  1. Topic Diversity: Reddit hosts over 400,000 topics, covering a wide range of interests and niches. This diversity allows brands to find relevant communities aligned with their target audience and interests.
  2. Popular Topics: In 2018, popular topics on Reddit included entertainment, travel, business, marketing, learning, and technology. Brands can leverage these popular categories to tailor their content and engage with Reddit’s active user base.
  3. Global Traffic Ranking: According to, Reddit ranks 80th for global traffic, indicating its significant presence in the online landscape. This high ranking underscores Reddit’s potential as a valuable platform for content distribution and brand visibility.
  4. Increased Investment: A notable 27% of marketers plan to increase their investment in Quora Ads for 2020, highlighting the platform’s growing appeal among advertisers. This trend suggests that brands recognize the value of Reddit as a channel for content promotion and audience engagement.
  5. Estimated Value: Reddit is estimated to be worth $2 billion, reflecting its increasing valuation and potential for monetization. This valuation underscores Reddit’s importance as a platform for brands looking to improve their online presence and reach engaged audiences.

These statistics emphasize the significance of Reddit as a platform for content marketing, offering brands opportunities to connect with diverse communities, drive engagement, and improve brand visibility through targeted content strategies.

TikTok Statistics 

TikTok Statistics
  1. Global Reach and User Base: TikTok is available in over 160 countries, with over 1.1 billion users worldwide. It has been downloaded over 2.7 billion times globally.
  2. United States Market: In the U.S. alone, TikTok has over 150 million monthly active users, with over 5 million active businesses on the platform.
  3. User Demographics: While TikTok initially attracted a younger audience, it’s now gaining popularity across various age groups. In the U.S., the user base is distributed as follows: 10-19 (32.5%), 20-29 (29.5%), 30-39 (16.4%), 40-49 (13.9%), and 50+ (7.1%).
  4. Engagement: TikTok users spend an average of 95 minutes per day on the app, opening it about 8 times daily. Additionally, 83% of users have posted a video on the platform.
  5. Influencer Marketing: TikTok is a lucrative platform for influencers, with top earners like Addison Rae and Charli D’Amelio making millions of dollars annually.
  6. Advertising Opportunities: Brands can leverage TikTok’s advertising options, including brand takeover ads, hashtag challenges, and influencer partnerships. Advertising campaigns start at $50/day, with additional spending recommended for promoting hashtag challenges.
  7. Ad Revenue and Spend: TikTok’s global ad revenue surpasses that of X (Twitter) and Snapchat combined. Ad spending on TikTok in the U.S. increased by 27% YoY in 2023, making it the fastest-growing social media advertising channel.
  8. Future Developments: TikTok continues to innovate, with plans for in-app checkout systems, augmented reality ad formats, and the introduction of cloud gaming. Additionally, creators will soon be able to sell merchandise within the app.

TikTok’s popularity and diverse offerings make it a valuable platform for businesses looking to reach a wide audience and engage with users through creative content and advertising.

Content marketing statistics

  1. Brand Takeover Ads Cost: Brand takeover ads on TikTok range from $20,000 to $200,000.
  2. Hashtag Challenges Cost: Brands typically spend over $100,000 on hashtag challenges.
  3. Advertising Campaigns Starting Cost: TikTok advertising campaigns can start as low as $50 per day.
  4. Additional Ad Spend for Promoting Hashtag Challenges: TikTok recommends an additional $100,000 to $200,000 in ad spend to promote hashtag challenges.
  5. Influencer Pricing: Influencers with 2.5 million or more followers charge between $600 and $1,000 per post, while those with smaller followings charge $100 to $200 for every 10,000 to 20,000 followers.
  6. Ad Formats: TikTok ads can direct users to websites, and app store pages, or promote hashtag challenges on the platform.
  7. Branded AR Lenses, Filters, and Stickers: Brands can create branded AR lenses, filters, and stickers for users to incorporate into their TikTok videos.
  8. New Augmented Reality Ad Format: TikTok is developing a new augmented reality ad format.
  9. Self-Serve Ads: TikTok offers self-serve ads, but working with expert agencies is recommended for launching campaigns effectively.
  10. Ad Credits: TikTok provides ad credits for new brands advertising on the platform, ranging from $300 to $2,000.
  11. Global Ad Revenue: TikTok’s global ad revenue surpasses that of X (Twitter) and Snapchat combined.
  12. Ad Spend Comparison: TikTok ad spend as a percentage of Facebook ad spend has reached 40%.
  13. Average Revenue per Post: The average revenue per post on TikTok is $0.71 per 1,000 followers, significantly lower than Instagram.
  14. Top Influencer Pricing: The median price per post for the top 50 influencers is $28,670.
  15. Value for DTC Brands: TikTok is deemed the most valuable advertising/influencer platform for direct-to-consumer (DTC) brands.
  16. Talent Manager Portal: TikTok introduced a Talent Manager Portal for managers to negotiate brand deals for clients.
  17. In-App Checkout System: TikTok is testing an in-app checkout system, potentially significant for eCommerce brands.
  18. Ad Equity: TikTok ranks first in “ad equity” according to a Kantar report.
  19. TikTok Shop Purchases: 33 million people in the U.S. have made purchases through TikTok Shops in a year.

These statistics highlight the various advertising opportunities and strategies available to brands on TikTok.

Quora Statistics

Quora Statistics
  1. Quora boasts 400 million monthly active users, making it a significant platform for marketers to consider.
  2. The platform maintains a balanced gender ratio, with a 43/57 female-to-male ratio among its users.
  3. Mobile traffic constitutes 75% of visits to Quora, indicating its strong appeal to users accessing the platform via their smartphones.
  4. Approximately 35% of Americans are active users of Quora, presenting a substantial opportunity for businesses to reach a large portion of the population.
  5. Over half of Quora users report a household income exceeding $100,000 annually, signifying their considerable purchasing power.
  6. B2B companies are increasingly utilizing Quora Ads, with 60% of advertisers being B2B-focused.
  7. The platform boasts a highly educated user base, with 65% of users holding at least a college degree.
  8. Quora users are 37% more likely to hold management positions compared to the general adult population.
  9. Adults spend twice as much time on Quora compared to LinkedIn, making it a valuable platform for engaging with business audiences.
  10. Businesses leveraging Quora Ads have witnessed up to four times more conversions compared to other advertising platforms.

Content marketing statistics

  1. Quora offers a diverse range of topics, with over 400,000 topics available for users to explore.
  2. In 2018, popular topics on Quora included entertainment, travel, business, marketing, learning, and technology.
  3. According to, Quora ranks 80th for global traffic, indicating its significant presence in the online landscape.
  4. A notable 27% of marketers plan to increase their investment in Quora Ads for 2020, highlighting the platform’s growing appeal among advertisers.
  5. Quora is estimated to be worth $2 billion, reflecting its increasing valuation and potential for monetization.

These statistics about social media underscore the importance of Quora as a platform for marketers to improve their brand’s online presence to make money, engage with a highly educated audience, and drive conversions through targeted advertising efforts.

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Brian Denim
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Brian Denim

Brian Denim is a WordPress expert and tech enthusiast. He helps others optimize and enhance their WordPress websites through writing, speaking engagements, and consulting. Brian is dedicated to sharing his knowledge and helping others achieve their online goals.

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