Advertisers seek websites that deliver high ROI. Professional and appealing websites grab attention, but to be truly successful, a site needs contextually relevant content, relevant demographics, and firm performance. Preparing your website means taking advantage of potential income. Optimize your web pages to attract, retain, and convert potential customers with these seven methods.
1. Enhance Visibility :
Ensure search engines can easily find, scan, and index your site.
Maximize Relevant Traffic: SEO is crucial in directing quality traffic to your website. Search engines evaluate a site’s ranking through indexing software and its quality. Use high-volume, relevant keywords in headlines, body text, title tags, and meta descriptions. Other factors affecting SEO ranking include site architecture and navigation, content accessibility and relevance, fast loading speed, ample content, mobile responsiveness, and the quantity and quality of internal and external backlinks.
2. Adhere to Accessibility Best Practices:
Accessible websites factor in user navigation, interaction, and content consumption. Accessibility helps advertisers broaden their audience by removing barriers for those with disabilities to access products and services through multiple sensory channels. Improved user experience and SEO are added benefits of website accessibility. The federal government requires accessibility for all official websites through Section 508. Companies may adopt additional accessibility measures to deliver a high-quality website for all users, including those with impairments. Enabling accessibility means all visitors can access advertisements.
Ways to enhance accessibility:
- Resizable text
- Visual descriptions
- Screen reader integration
- Distinct and descriptive page titles
- Closed captions and transcriptions for videos
Ensure Fast Loading Times
A quick-loading website attracts more visitors and retains them for longer. Users expect pages to load within three seconds, particularly on mobile devices. Slow websites can hurt conversions and repeat visits, as 70% of consumers will leave if load times are slower than expected.
Note, search engines also factor in page loading speed for ranking. Improve speed by checking website speed, compressing images/videos/plugins, using a CDN, enabling browser cache, and optimizing code.”
Enhance Ad Earnings by Testing Ad Placements and Sizes
“Maximize ad revenue by experimenting with ad location and size. Testing ad placement can increase visitor engagement, boosting earnings and reach for both you and advertisers. Proper positioning shows advertisers a high return on investment. Place ads in content or near calls to action and test through A/B or multivariate testing. Try different ad sizes, considering the content layout, spacing, and user experience, as some perform better than others (e.g. banner, inline rectangle, skyscraper).
5. Security: Implement a cyber attack detection and reduction system.
Cybersecurity Ventures predicts that the cost of global cybercrime could increase 15% annually over the next five years, reaching a staggering $10.5 trillion by 2025. This is due to the growing threat of hackers who can steal and manipulate data, alter a website’s appearance, divert traffic, take control of a computer’s resources or system, and invade privacy. These issues not only cost money but also harm your business’s reputation and detract from the appeal of your website. Oracle Cloud offers comprehensive security measures to prevent unauthorized access to sensitive parts of the website and data, detect changes within the system, and assist in establishing security policies, procedures, and practices for your business.
6. Responsiveness: Enhance customer conversion and retention with a responsive website
A responsive website adapts to different devices, enhancing the user experience for over half of online traffic that comes from mobile devices, according to Statista. A responsive design eliminates distorted views and navigation issues, providing a seamless and smooth experience for users on any device.
7. Measurement: Advanced analytics highlight audience value
Optimizing ad inventory can attract advertisers to your site. Publishers can gain a deeper understanding of their inventory’s performance by using metrics beyond baseline validity, viewability, and brand safety, allowing them to strengthen or establish relationships with advertisers. Measuring consumer attention, rather than just ad verification, will become crucial for advertisers to control their ad spend and understand campaign efficacy. Highlight the engagement with ads on your site through attention metrics like active page dwell time, in-view time, interaction rate, touch rate, interaction time, and completion quality to demonstrate to advertisers how your inventory drives their success. Contact Oracle Moat for more information on advanced analytics and attention metrics.
Attracting advertisers and increasing ad revenue is a constant challenge for publishers. To stand out and optimize your site, consider the factors outlined above. Remember that this is a dynamic process, and as new media channels and ad formats emerge, regularly evaluate your website and monetization strategy to stay ahead of the competition.
Gain a competitive edge with Moat. Discover how we can help you maximize your programmatic and direct inventory to increase ad revenue. Schedule a demo today.
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